Zomato Analysis
Data Analytics Project
Introduction
The Zomato Analysis project, this endeavor delves into the intricacies of customer behavior and payment dynamics within the Zomato platform. Its an Indian multinational restaurant aggregator and food delivery company, Zomato Founded in 2008 by Pankaj Chaddah and Deepinder Goyal, Zomato has been instrumental in empowering small and medium-sized businesses in the digital marketplace. Through comprehensive key performance indicators (KPIs) and insightful analytics, this project aims to uncover patterns and trends that can propel Zomato's success to new heights.
Utilizing Microsoft Excel, Microsoft Power BI, and Tableau, we have created insightful dashboards for comprehensive data analysis.
Project Overview
Zomato, founded in 2008 by Pankaj Chaddah and Deepinder Goyal, is an influential Indian multinational restaurant aggregator and food delivery company. This analysis focuses on key performance indicators (KPIs) using a variety of tools to extract statistical insights.
Key Insights
1. Average Cost Conversion:
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Applied specialized calculations and tools to convert average cost for 2 from local currencies to USD, enhancing cross-currency comparability.
2. Geographical Restaurant Distribution:
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Mapped restaurant counts by city and country, revealing India's prominence with a high restaurant count.
3. Date-Related Information:
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Utilized calculations and a calendar table to present outcomes in a structured column format.
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Organized and categorized date-related information for analysis based on years, months, quarters, weekdays, and financial periods.
4. Rating Segmentation:
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Categorized restaurant counts by average ratings (1-2, 2-3, 3-4, 4-5), highlighting the 3-4 rating range with the highest number of restaurants (4.6k).​
5. Price Bucket Analysis:
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Established price buckets based on average price, with ranges (0-100, 100-250, 250-500, 500-1000, 1000-2000, >2000).
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Examined restaurant distribution across these price buckets.
6. Online Delivery Services:
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Analyzed online delivery service availability using a pie chart.
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Revealed that 25.66% of establishments offer online delivery, while 74.34% do not provide this service.
Recommendations
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1. Enhance Online Delivery Services:
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Encourage more restaurants to offer online delivery services to meet the demand of customers seeking convenience.
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2. Marketing Focus on 3-4 Rating Range:
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Leverage the popularity of the 3-4 rating range by implementing targeted marketing strategies to further boost these restaurants.
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3. Geographic Expansion Strategy:
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Consider further expansion in regions with high restaurant counts, such as India, to capitalize on the existing market dominance.
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4. Price Range Optimization:
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Optimize pricing strategies based on the distribution across different price buckets to align with customer preferences.
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5. User Engagement and Reviews:
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Encourage users to provide detailed reviews and feedback to enhance the quality and quantity of data for more robust analysis.
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This comprehensive analysis and strategic recommendations aim to empower Zomato in refining its operations, expanding its market presence, and providing an enhanced experience for both restaurants and customers.